“We see the biggest opportunity going forward is really around the power of using predictive analytics to better forecast customer supply to better meet customer demand throughout our supply chains.” “We’re very fortunate to have a very large first-party database of tens of millions of customers, and we use that data in various ways,” she said. For instance, retailer Old Navy aims to use predictive analytics to better manage its supply chains, said CEO Nancy Green. There can be massive benefits for those who get it right. ![]() “Just getting the data lined up properly, so that people can analyze it, is typically I think 80% of the problem,” Phil Snow, CEO of FactSet, said at a Fortune CEO Series panel this week on data and customer experience. ![]() A major hurdle corporations face, across industries, is how to break down the data silos that exist within their companies, so they can visualize it, analyze it, and draw insights from it - not to mention hire the talent needed to make that happen.
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